Qualification to be awarded upon successful completion of the course – “Tourism Marketing Specialist”. Tourism Marketing Specialist is able to analyze the tourism market, design a service based on the evaluation of the tourist demand identified, elaborate promotional strategies and prepare communication and marketing plans.
Intended Learning Outcomes – Knowledge and Skills
During the studies the learner will acquire the following knowledge – basic elements of tourist geography; elements of statistics and economics; tourism market and trends; national and regional tourism law; market research techniques; processing the collected data; target audiences analysis; the marketing mix; safety of the working environment; online booking tools; search engines; social networks; e-commerce; relationship management; Search Engine Optimization (SEO); web communication and web marketing; advertising communication techniques.
By the end of the programme the learner should display the following competences:
Analysis of touristic supply
Identification of touristic demand
Definition and positioning of the touristic offer
Promotion of the touristic offer
Content of the programme
Introduction to the Course and Internship Programme
Tourism Economics and Statistics
Tourism Market Analysis Techniques
Analysis of Tourism Market and Elaboration of Data
Analysis of Tourism Demand and Related Data
Definition of Marketing Strategies
Definition of Marketing Plan for Tourism
Tourism Offer Promotion
Web Marketing, Multimedia and Social Networks
Health and Safety in the Workplace
English / Italian for Tourism
History, Art, Geography and Culture of Rome and Italy
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