Tourism Marketing

Qualification to be awarded upon successful completion of the course – “Tourism Marketing Specialist”. Tourism Marketing Specialist is able to analyze the tourism market, design a service based on the evaluation of the tourist demand identified, elaborate promotional strategies and prepare communication and marketing plans.

Intended Learning Outcomes – Knowledge and Skills 

Knowledge

During the studies the learner will acquire the following knowledge – basic elements of tourist geography; elements of statistics and economics; tourism market and trends; national and regional tourism law; market research techniques; processing the collected data; target audiences analysis; the marketing mix; safety of the working environment; online booking tools; search engines; social networks; e-commerce; relationship management; Search Engine Optimization (SEO); web communication and web marketing; advertising communication techniques.

Skills 

By the end of the programme the learner should display the following competences:

• Analysis of touristic supply
• Identification of touristic demand
• Definition and positioning of the touristic offer
• Promotion of the touristic offer

Content of the programme

• Introduction to the Course and Internship Programme
• Tourism Economics and Statistics
• Tourism Geography
• Tourism Market Analysis Techniques
• Analysis of Tourism Market and Elaboration of Data
• Analysis of Tourism Demand and Related Data
• Definition of Marketing Strategies
• Definition of Marketing Plan for Tourism
• Tourism Offer Promotion
• Web Marketing, Multimedia and Social Networks
• Health and Safety in the Workplace
• English / Italian for Tourism
• History, Art, Geography and Culture of Rome and Italy