Qualification description: The Tourism Marketing Technician is able to design and promote a competitive tourism offer by using latest digital marketing tools and techniques.
Qualification level: Level 5 of European Qualification framework
Course duration: 420 hours / 1 academic year
Course specification:
Unit title
Face to face training (hours)
Distance learning (hours)
TOTAL (hours)
Introduction to Tourism Industry
20
–
20
Tourism Economics and Statistics
20
–
20
Tourism Geography
8
8
16
Market Analysis in Tourism
40
8
48
Marketing Strategic Planning for Tourism
48
16
64
Tourism Offer Promotion
60
–
60
Digital Marketing for Tourism
48
16
64
Workplace Safety
4
4
8
Traineeship
–
–
120
Total hours:
228
52
420
Certification:
Certificate of attendance – Professional qualification certificate issued pursuant to Legislative Decree 13/13
A pre-condition for final examination and certification is an attendance of at least 80% of the total hours of the training (336 hours)
Admission requirements:
General Certificate of Education (Advanced Level)
For studies in English only: English language proficiency at intermediate level corresponding to European Council level B1 or higher
Valid residence permit for Non-EU citizens
For more detailed information regarding the qualification press HERE.
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